Arcon
Clean and strategic construction brand identity of strength and innovation
(YEAR)
2025
(TIMELINE)
3 Months + Ongoing Partner Program
(SERVICES)
Website
Branding
Arcon is a skilled general contractor that collaborates with builders to create stunning architectural desing-builds across Texas, yet their online presence and branding didn't align with their overall mission and identity of strength and innovation. They needed a website and brand collateral to solidify their vision in the marketplace.
Arcon's brand strategy centers on conveying professionalism, confidence, and advanced technology. These core characteristics are prominently reflected in their visual identity to ensure they resonate effectively with their target audience.
To communicate effectively with high-economic power companies while maintaining differentiation, the design utilizes black to represent sobriety and confidence, complemented by lime green to create a highlight within the visual identity. The exclusive typography was designed to have a mechanical and industrial yet modern look for the logo. The upward-pointing arrow alludes to their tagline, "From the ground up.
3x
Bids Awarded
2x
Longer session time
4
New inquiries in 30 days
“
Working with Titan felt personal.The process was smooth, the design was stunning, and everything had meaning.
Thomas Moore
Founder at Arcon
